Judith Michale, Undersecretary of State for Public Diplomacy and Public Affairs, told reporters today that the administration is teaming up with the State Department to combine old media and new media to create a strategy to reach the most people possible.
Before the President’s speech in Ghana last week, a SMS texting service was set up throughout Africa and they invited people to text the president in either English or French -- resulting in nearly 16,000 messages from 87 countries in Africa and beyond. The US embassy in South Africa partnered with a mobile-based social networking site and garnered an additional 200,000 questions and comments from throughout the continent.
As the president spoke on Saturday before parliament in Accra, the administration sent simultaneous SMS highlights of the speech to over 12,000 people in 80 countries in French and English and solicited their feedback via text message. These messages were posted on america.gov, the State Department's public diplomacy web site, and on whitehouse.gov.
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