Social media has become an important news source for a majority of adults. A common complaint is that social media help create echo chambers in which people reading information do not expose themselves to different viewpoints but are often confined to their own. This happens especially with controversial and polarising topics where two viewpoints become so isolated and conflicting viewpoints can emerge that people do not receive or read information that will not reinforce their own opinion.
The algorithm uses a greedy algorithm paradigm that aims to find optimal choices at each stage. In this study the algorithm works by efficiently selecting a set of influential users, who can be convinced to spread information about their side to the other side. The goal is to maximize the amount of users exposed to both viewpoints.
Escaping the echo chambers with the help of influential users
"We use word clouds as a qualitative case study to complement our quantitative results, whereby words in the cloud represent the words found in the users' profiles. For instance, if we look at the topics related to the hashtag #russiagate, we can see not only that the two word clouds that represent the conflicting viewpoints are rather different, but also that they indicate either support or hate for Trump," describes Aalto University researcher Kiran Garimella.
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